Marketing 360® is a marketing software company that provides an intelligent combination of integrated software and professional marketing services. The platform is designed for organizations of all sizes to have access to certified digital marketing professionals including marketing experts, developers, content writers, designers, and video producers who understand today’s digital marketing needs.
The platform allows brands to optimize their most essential marketing channels through various modules within a single software solution. The Marketing 360 Natural Listing Ads® module helps organizations improve organic sales and keyword rankings with its SEO software program. The Top Placement Ads® function helps businesses get to the top 3 ads on search engine results.
The Retargeting Ads® module keeps organizations on top of potential sales by displaying banner ads on websites, while the Top Rated Local® or National program helps brands control their reputation online. Marketing 360’s On-Demand Marketing Services option allows users to leverage the expertise of highly skilled marketers, designers, content writers, developers, and video experts in the cloud, on-demand.
Marketing 360 provides organizations with #1 Website Platform™, UXi® with highly adaptable designs. Users can modify the website design to match the organization’s branding and content, as well as easily update and maintain the website using drag-and-drop in the front-end editor. The platform also includes a powerful #1 CRM Software® (customer relationship management) module for managing contacts, tasks and sales pipelines.
There are only two pros:
1) First and foremost, my contract with Marketing360 is finally over.
2) I was forced to learn everything about sales and marketing that I was trying to delegate.
Honestly, I didn't want to write this review. I tried to forget about it and just accept my poor decision, but I just can't. I've been done working with the company for nearly a month now and it still bothers me.
Why? Well, I feel it's my public duty to save my fellow entrepreneurs from the jaws of deceit, empty promises, and weekends filled with bashing your head against your computer monitor.
To be perfectly frank, you'd be better off lighting your money on fire than hiring Marketing360 - at least doing so would spare you months of frustration, anger, and disappointment. Hiring them was the worst decision I've ever made.
Their sales guys were a bit pushy, but raised no red flags. The issues started after I signed my contract.
They convinced me that my website needed to be redone, so we embarked on a 2-month search for fool's gold. Unfortunately, I didn't realize that their web designers build their customer's websites on the back of a clunky, archaic platform that they call "UXI."
I have used Squarespace, Wix, Wordpress, Leadpages, and ClickFunnels, so I know a thing or two about website builders. UXI is unspeakably bad.
And the worst thing is that they can literally hold your website hostage - should you decide to part ways with them - because they have total control over the backend.
It took them over 2 months to "optimize my website for conversions" on UXI. I repeatedly requested access to the backend of this website during these 2 months and they told me that they couldn't allow me to do that because they were afraid that I would "break the site." Finally, my marketing executive relented and jokingly told me on a call that "if you break it, you bought it", referring to the complex UXi platform. She then conceded that their developers have trouble using it. Their developers!!
Who in their right mind would want to run their business website on a custom platform that its developers have trouble using?
At this point, I quickly learned how dreadful the whole platform was. Plus, the initial designs were complete garbage. I had to re-design my entire site myself using Wordpress and I did it over a weekend. It took me less than 48 hours to do the exact same thing that was taking them over 2 months!
At every step in the design, the Marketing360 team pushed back on my requests for edits. To them, this was a get-in-and-out, cookie-cutter, copy-and-paste job, while to me, my website is the face of my awesome company - my livelihood - and I truly cared how it represented me and my brand. I wanted it to be welcoming and thoughtful, not a clunky, "conversion-optimized" mess.
Things only went downhill from there.
Response time was generally about a day, which - in many parts of the country - is longer than Amazon takes to deliver your order. Even worse, they take off weekends, so if something goes wrong with an ad over the weekend, you're screwed. This ruined many of my weekends.
My marking executive did not deliver any ad mock-ups on time and she required so much hand-holding that I eventually just spoon fed her all of the ad copy, audience targeting segmentation, and literally everything else.
Just to be clear, I want to say that again...I quickly realized that the only way I could contain my losses in this terrible business relationship was to do all of the ads myself. I made ALL the landing pages, ALL of the copy, ALL of the ad images, created ALL the audiences, EVERYTHING! I had to even teach myself how to do Facebook retargeting, which was the major reason I hired them in the first place.
They require you to sign a 6-month contract and if you decide that you want out, they'll charge you an early termination fee. So, I just kept paying them to spend my money.
Marketing360 basically just worked as my Facebook ad bank, boosting my ads with the money that I gave them. Except this bank charges you thousands of dollars to help you waste your money.
As a 25-year-old who supports his "side hustle" business by working full time as an engineer, this essentially meant that I was just burning through my savings.
Shortly thereafter, my marketing executive sent me an email to tell me that she was leaving the company. I don't know if she quit or was fired, but I can't say I was surprised.
My new marketing executive began working with me 2 weeks before a huge product launch that I had been working on for months. This was basically a make-or-break product launch for my business that was on life support. Ironically, my useless marketing budget was to blame.
My new marketing executive was far better (hence the 2 stars), but the rocky relationship and abysmal results continued.
On January 23rd, 2018, I asked for a refund of all the unused ad credits that I hadn't spent.
In my contract, I was required to pay per month, of which went to ad credits. Little did I know that they actually skim off a percentage of all the ad credits spend to manage the ads. Something that was not spelled out in the contract.
When I asked to just take my unspent marketing budget and walk away, his management flatly declined despite us being outside of the 6-month contract window.
Their reason?? They said that they "want the opportunity to win my business back." I told them that there was nothing they could do to mend the relationship, and they still declined.
I even offered to pay them their "ad premium" (the percentage of money that they scrape off the top of every marketing dollar they spend for you - this was NOT mentioned at all in the contract by the way) on all but they still refused. I had to spend on underperforming ads just to burn through my money because the alternative was them simply keeping it.
And I say "underperforming ads" because I launched the EXACT SAME ADS (same images, videos, copy, targeting) and mine consistently had a 1,000% to 3,000% higher conversion. I showed them data from multiple ads proving this and they gave me the runaround every time.
Unbelievable. The icing on the cake was spending of my "creative hour credits" to one of their video editors for a 20-second promo clip and they sent me an unfinished version and told me that they burned through all the credits. They said I would have to pay them /hour to finish it. This doesn't make any sense because I provided all of the footage and told them precisely how I wanted it to be edited. Another thing that I ended up doing myself in a few hours.
If you scroll down to reviews left in August, you will see that I left a positive review. Well, I wish I could delete it, but I can't. The reason I left this review is that they hounded me for a review from week 1. After a handful of email requests to leave a review in the first month, I begrudgingly did because I didn't want to damage our already fragile relationship.
If you scroll down, you will see that there are NUMEROUS 1-star reviews, but for some reason, those reviews don't get factored into their perfect "5-star" score.
The only thing worse than the I wasted on this company was the stress and aggravation that plagued me on a daily basis. Once famously quipped that building a company is like "eating glass and staring into the abyss" - well obviously Elon has never hired Marketing360, because his entrepreneurial experience would have been worse.
One final point that you need to embrace: sales and marketing is THE MOST IMPORTANT part of your business. I wish businesses succeeded or failed by the quality of their product and service alone, but unfortunately, that's not the case. For the good of your business, you MUST NOT delegate your sales and marketing. If you are in the early stages of your business, this is even more important. You need to know that not all 20-somethings with an iPhone and 1,000 followers on Instagram know how to market in the digital world. If you can't market your business and sell your vision, don't expect someone to be able to do it for you.
If you know how to log into Facebook, then you can figure out how to make your own ads. I taught myself in the past 6 months and I've gotten pretty good.
Over the course of 8 months, Marketing360 did not help me to make a single sale. I spent working with Marketing360 with nothing to show for it.
I messed up, but you don't have to. Please do your homework and think long and hard about this decision.
I wish you all the best in your entrepreneurial endeavors.
Nexgen Software Services http://nexgent3.com/ has been in business since 1997. We have always done VERY well with simple advertising up until about 2 or 3 years ago. Sales have slipped and we have had a hard time reaching our desired customers. I finally broke down and started looking for professional help. I spent a lot of time online searching through many different marketing firms. There are so many to choose from it really made it a difficult choice to finally pick one. The reason I picked Marketing 360 was simple. The videos and the mentality they promoted in their videos was the same as my company. I know we work hard if not harder than anyone for the success of our clients and I felt that Marketing 360 was going to give me that same attention to detail that we needed. The day trading / investment world is a very competitive marketing arena. Probably more difficult than Doctors , Lawyers or Plastic Surgeons. Bottom line, everyone as Marketing 360 have done everything possible to make our business grow. We have now been with them for over 6 months and the difference in our online marketing , SEO and online presence is night and day what it was before. If you need help, professional help, you must make the commitment and let Marketing 360 work to help you better your business. I would highly recommend them , I can't see myself or my business being without them. I hope you will take the time to really investigate and give them the opportunity.
I have clients that are in the marketing business and I have had them personally audit everything that Marketing 360 has done so I could get an honest outside second opinion. The results didn't surprise me, my audit of M360 was a resounding 110% positive.
Taking the leap of faith is the hard part. Loving what they do is the easy part. I appreciate and look forward to continuing some exponential growth with Marketing 360.
Everything is very simple and easy to use.
Only thing I would like to see is live up to the minute stats which i think is coming on the next version.
Likelihood to recommend
I own a successful home inspection company in the Kansas City area and struggled with my online presence using a jalopy of a website that got me by for about 8 years until I couldn't take it anymore. I mean, it looked like something a one handed 3rd grader built (no offense to one handed 3rd graders).
But last year, I found Marketing 360 and with the help of Andy and the rest of the team they took my 80 pound weakling and turned it into a fire breathing dragon. Now this thing breathes clicks and spits out phone calls. It's a real thing of beauty.
In fact, in the beginning I told Andy with a totally straight and serious face "I want to own the entire first page of Google." He chuckled, but he knew I was serious and took me seriously. Now we're well on our way.
Another big thing? They're from the U.S.A. (again, no offense to the rest of the world), but if you've used freelance sites like I have in the past you're far too familiar with the time, quality, and money lost due to communication breakdowns and sneaky, second rate back-end practices. I can't tell you how many times I had a site built by one guy then took it to another for SEO work and he was like, "Who built this? This code is garbage. It needs to be re-built." Ugh! You just never know what you'll get and who will do the work. And while I was always willing to pay top dollar for top quality work, I was always disappointed. Always.
Aside from that, they're only a phone call or email away and are super available. They answer their phones and respond to emails usually within minutes. And when I need changes made they're on top of it and I see the results within a day or two. And if I need to make a tweak they work with me until I'm happy. I appreciate all of this because time is my most valuable commodity.
And the best thing? It's not a one-sided relationship where they totally steer the ship. It's a collaboration where they welcome my ideas and take them into direct consideration. This is really important to me because I know my industry and my business like the back of my hand.
Anyway, use them if you want serious results. This is an investment that will pay for itself many times over. OK, I have to go now. Time to feed my dragon.
In May of 2016, we decided to work with Madwire's Marketing360 software/platform after both a bad previous experience with another company and some thorough internet research. As a niche business with very little experience and history managing any advertising/marketing campaigns, we had many questions regarding the software. Fortunately, we worked with Customer support representatives, who worked very hard to provide honest feedback and guidance on our campaign to start. Now that we have become familiar with the software, we really look forward to continue using the platform as we expand our business.
The data delivered to users is both extremely relevant and timely
The customer login/portal/dashboard is very user-friendly and easy to understand. As a caveat, I am from a younger generation that grew up using technology on a daily basis.
-In the past, there were occasional reporting discrepancies when running daily reports for a given month and comparing the amounts to the same MTD reports over time (i.e. Daily ad spend / visits / conversions). However, when comparing daily reports for multiple months over time to MTD reports, the discrepancies were not a problem. Fortunately, this was a very MINOR technical issue that did not significantly impact our experience with the software.
-Occasionally, we would receive "internal server error" messages when logging into the old portal during the evenings, which resulted in no data being visible. This does not appear to be an issue with the updated software.
Likelihood to recommend
Let's face it, there are a lot of choices out there where marketing is concerned, but many of them of them aren't particularly any good. All too often, I've heard of people buying from companies based on their web-presence, a slick line from a sales rep or a variety of other reasons, none of which have anything to do with what really matters; value and effectiveness. To the point, Marketing 360 delivers and does so with consistency and grace. Our project was a complicated one filled with deadlines, last minute changes and many, many questions from our team. Cassidy, our marketing specialist, took immediate control of the situation and did exactly what others promise, but rarely make good on and that is, deliver enviable results. No matter how many curve balls have been thrown her way, the ball is always it. The coordination between this cohesive unit at Marketing 360 is absolutely remarkable. When we needed adjustments to the CRM, it only took one simple phone call and Mariah took the time to listen to our objectives and quickly applied her expertise to the situation(s), and we were back focusing on our business within minutes time and time again. To the point, when you need a marketing partner, there is only one choice in my mind and that is the amazing team at Marketing 360. We've not only highly recommended people to Marketing 360, we're now working on submitting an additional project because we know that it will be delivered on with nothing other than spectacular results and superior and friendly service. Thank you, Cassidy, Mariah, and everyone at Marketing 360. You've all done a fabulous job.
It works as promised with zero hiccups.
I would like to see and integration with Microsoft 365.
Likelihood to recommend
Below are some frequently asked questions for Marketing 360®.
Marketing 360® offers the following pricing plans:
Free Trial: Available
Call Marketing 360® at 855-773-8169 to speak with a marketing professional
Marketing 360® offers the following features:
Marketing 360® has the following typical customers:
Mid Size Business, Small Business
Marketing 360® supports the following languages:
We do not have any information about what Marketing 360® pricing plans
We do not have any information about what devices Marketing 360® supports
Marketing 360® integrates with the following applications:
Ad Targeting, Emma, Facebook, Google AdWords, Google Analytics, LinkedIn, Shopify, Workato, Yahoo Small Business, Zapier
Marketing 360® offers the following support options:
Online Support, Phone Support